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NFL Should Give Fans Fewer Turkeys

11/25/2009 5:45 PM ET By Jay Mariotti

    • Jay Mariotti
    • Jay Mariotti is a national columnist for FanHouse
Lions ThanksgivingSo we gather again collectively, crammed into kitchens and living rooms, ready to feast on food and football. We consume the turkey, the ham, the stuffing and potatoes, the corn and green beans, the rolls and pie, the wine, the beer and anything else we can stuff into our screaming bellies. It satisfies us. It fattens us. Life is swell.

And then we look over to the television, where the most powerful and popular sport in the history of this country, if not the world, gives us the entertainment equivalent of take-out sliders and Spam.

It's beyond me why the NFL, which doesn't hesitate maneuvering its schedule for marketing and programming advantages, continues to feed America with an annual diet of Detroit and Dallas on Thanksgiving Day. Because the masses provide the league and its partner networks with spectacular ratings all season, there should be an inherent duty to pay back viewers with attractive matchups on a holiday when most everyone is watching. This is the very definition of prime time, so why would you use it to annually showcase the Lions, a wretched franchise that hasn't won on Turkey Day in five years -- a stretch that has included a 41-9 loss, a 27-7 loss and a 47-10 loss? The Cowboys are more competitive, of course, but are long removed from any consideration as America's Team when they've gone 13 years without a playoff victory and have struggled the last two weeks to score a touchdown.

The beauty of the NFL is in its bold flexibility. It now plays games on Thursdays and Saturdays, along with Sundays and Mondays, and likely could get away with playing every day of the week. It reserves the right, with NBC, to move more attractive games into Sunday night prime time, such as replacing a reasonably hot Patriots-Dolphins matchup on Dec. 6 with the hotter treat of Brett Favre and the Vikings against Kurt Warner and the defending NFC champion Cardinals. It plays a regular-season game in London every year and eventually might expand to Europe. It has played exhibition games around the world, force-fed its product to places that don't know a first down from a hip flexor.

But it won't touch Thanksgiving Day, though there would have been ample opportunity to replace the two daytime dog games with, oh, the Steelers against the Ravens and the undefeated Colts against the Texans. Tell me one thing remotely interesting about the Lions and Packers, especially with the emerging Matt Stafford sidelined for Detroit after his brilliantly gutsy performance Sunday? And why would anyone spoil a warm-and-fuzzy holiday mood by putting the Raiders -- Darth Vader, Al Davis, the antithesis of good -- into a slot against the Cowboys? Only the Broncos-Giants game has any meaning, and even at that, Denver has scored a combined 37 points over four straight losses and is swimming in turmoil.

For now, commissioner Roger Goodell isn't budging. Taking the game out of Detroit would be cruel at the moment, given the city's economic disrepair. But in due time, Goodell has suggested that more cities could be involved in hosting Thanksgiving games. When asked if Detroit ever could lose the slot, he laughed.

"I don't know about ever,'' Goodell said. "Give me a chance here.''

Tradition is nice and all, but where has it gotten baseball? The NBA has the right strategy, using its superstars for product placement on Christmas Day. When LeBron James and Kobe Bryant obviously sell, why wouldn't the NFL automatically pencil in Favre, Tom Brady, Peyton Manning, Drew Brees and all the rest? I understand that the Lions have been hosting Thanksgiving games since 1934, when owner G.A. Richards launched the plan because he wanted more people at the games. But the NFL has outgrown parochial traditions, much as the Lions' first-year coach, Jim Schwartz, tries to safeguard the event.

"This isn't just another game," Schwartz said. "This isn't just one of 16 for us. This is a special tradition and something we need to embrace and uphold. It's not just everybody watching. It's everybody with relatives, everybody meeting up with families. They're all sitting around the living room waiting for the turkey and the pumpkin pie, and they're going to turn the game on. You're on national television. And there's also a pride thing. You want to perform well in front of a national audience."

A Baltimore native, Schwartz remembers how important the game was to him as a kid. "Everybody always watched the Lions because the family got together and everybody was waiting for the turkey to get done," he said. "So you always caught the whole Lions game, and then you watched maybe a half of the Cowboys game before you fell asleep on the sofa. We were always getting to my grandmother's house. The Lions game was on."

Yes, but it would be much more fun if the Colts game was on. Or the Steelers game was on. Or the Vikings game was on.

Goodell has cleaned up the league's criminal element. He finally is understanding the link to concussions with dementia and cognitive failures. Thanksgiving games aren't nearly as important in the total scope, but if the nation loves the NFL, he needs to love the nation in return by giving it what it wants on the tube.

One turkey is enough today.

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