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Jay Mariotti

To Elevate His Legacy, LBJ Must Do NYC


NEW YORK -- It felt like a recruiting trip, the one he never had when he bypassed college for the NBA. Only this process involved the world's most glamorous arena, a 10-story Nike billboard out on Seventh Avenue and a hip-hop mogul like no other, ready to tell LeBron James that New York is a "concrete jungle where dreams are made of ... there's nothing you can't do.'' Every time James plays Madison Square Garden, with rapper homeboy Jay-Z sitting in the front row with other celebrities, the scene transcends sports and becomes an entertainment blowout.

Take Friday night in the big city. With the lingering euphoria of the Yankees' victory parade mixing sweetly with Jay-Z's parochial anthem, "Empire State of Mind,'' the Garden was a LeBron love-in. Over here, Chris Rock. Over there, Spike Lee and John Legend. All over the place, CC Sabathia and Mark Teixeira, Joba Chamberlain and A-Rod in his black gangster hat. During introductions, the Knicks trotted out Grandmaster Flash to do a guest DJ gig, and James bobbed his head approvingly as Rihanna and the Jackson Five blasted off his scratchy turntable. Not to knock the good people of Cleveland, but when Drew Carey shows up at Quicken Loans Arena, he doesn't offer quite the same sizzle and vibe.

And the fans? They just stared at James, mesmerized, oohing when he dunked, ahhing when he hit jumpers, exploding when he drained a long three-pointer as the 24-second buzzer sounded, grumbling when he blocked a David Lee shot and was called for goaltending, turning it into a LeBron home game and Knicks away game. Why not try to woo LeBron when the Knicks were so dreadful, falling behind by 20-plus in the first half, losing 100-91 and dropping to 1-5? It was only fitting that James would do his pre-game resin act, firing the white powder into the air. This was his house, and if you didn't believe it, consider the gigantic mural outside of LBJ in a hoodie, not wearing Knicks gear but so close to the Garden that his Nike people obviously were sending a message during his only Garden appearance this season.

"I don't know who made the schedule for the Cleveland Cavaliers to only be here once. I'm kind of disappointed in that," said James, who never has disguised his love for all things New York and a building he describes as "the mecca'' of basketball. "It's our one and only time, so we've got to make it good."

He did, naturally, going for 33 points, 8 rebounds, 9 assists and 3 steals in a game that was over before it started.

"The atmosphere was great," James said. "Lot of stars in the building and like I said it's humbling to know that you have guys like the Yankees come out and Jay-Z. It's really, really humbling. You almost feel like you're a performer sitting on the stage and they're watching you perform."

So tell me: Why wouldn't LeBron want to do 41 such Gotham galas a season, rather than one? If they rose and politely gave him a respectful ovation when he hit another three at the first-quarter buzzer, giving him 19 points and five assists in the first 12 minutes, imagine the reverence if he actually played here. RIght, LeBron?

Publicly, anyway, he's not ready to go there.

Yet.

"For me, honerstly, I think this season is going to be really good, and I feel like our team is set to where we can play really deep into the playoffs and possibly contend for the NBA championship," James said diplomatically. "So that's the main thing that I'm focused on now. It's the first time I'll be in this position, being an unrestricted free agent. There's no timetable. I'm not going to rush it, I'm definitely going to stay in shape and stay in the gym next summer like I've always done and we'll see what happens."

This came a night after he expressed similar caution. "July 1 is right around the corner, so it will be exciting,'' he said. "I'm looking forward to winning an NBA championship (in Cleveland). It's going to be a long season, and I can't think about what's going to happen July 1 or after that or what I'm going to do. We'll see what happens. I've never given any indication I'll leave Cleveland or be somewhere else. It doesn't matter where I'll be, I'm good enough to help a team win basketball games."

Oh, location matters. The biggest stars want to thrive on the grandest stages, whether it's U2, Beyonce or LBJ. That is why in 236 days, James should abandon his home territory of northeast Ohio and head to New York for the prime of his epic basketball career. There's a reason why a seeker such as Alex Rodriguez maneuvered his way to Yankee Stadium. Or why David Beckham played for Manchester United and Real Madrid, the traditional megafranchises of soccer. One's grandeur is elevated when playing in the most prestigious venues, particularly if he can transform that team into a champion. He wouldn't make much more money in New York than he would in Cleveland, not when television, Internet and marketing technology allows megastars to achieve global wealth and fame regardless of where they play. As it is, James ranks sixth on Forbes magazine's list of the richest athletes at $40 million in salary and endorsements. As it is, he has hosted "Saturday Night Live'' and starred in too many TV commercials to count. How much bigger and richer can he get? That isn't the point.

At 24, having already achieved everything but an NBA championship, James will be judged with the elite players of all time. Where he plays the next decade will shape his legacy and define whether he'll be the greatest player of all time, surpassing Michael Jordan, or merely in the top eight or 10. Winning a title with the Cavaliers would be a rousing emotional triumph for James, who has suffered with the rest of the region through some of sport's worst futility periods. But it wouldn't bring the highest of highs, the massive historical imprint, the feeling that every home game is a masterpiece event. He must go to New York for that. He would go to resurrect the Knicks, who haven't won an NBA title in 36 years and are so wretched at the moment that they'd have trouble beating five players off a nearby playground. Though he has sent many signals that he's buying into the idea -- including his love of the Yankees, his friendships with Sabathia and Rodriguez and the "NY'' cap that irritated so many back home -- he continues to straddle the fence like the politician he has become. James denied he is playing head games with teams and cities, but what else would you call it?

"I don't tease,'' he said. "I've never teased the New York media by saying I was coming to New York or playing for the Knicks. I say the same thing every time. When July 1 gets here, I'm going to approach it like a businessman and approach it for the best fit for LeBron and his family. I've been a Cav for seven years now and I've never given any indication I was leaving. For me to say I'm not going to be a Knick, I'm going to be a Cav or I'm going to be a Knick, I'm not going to be a Cav, I'm not going to do that. I did the three-year contract for a reason, I'm going to leave my options open."

But when pressed, he clearly understands why the Garden would be a strong option. "You look at history. It is like the Yankees. The big time franchises that have a lot of history, it is hard for the fans to look at what they've been looking at the last few years because they know the history of what has gone into the Garden,'' he said of the Knicks. "So I can understand that as a fan, and I know because I know the history of the game. I think the league is doing just fine, but with the Knicks being good, the Celtics being good, the Lakers being good, it makes the league that much better. I'm talking as a fan now, please understand that."

Get used to the taffy pull. His every utterance the next eight months will be dissected and interpreted in one of four ways -- he's staying in Cleveland, determined to be the one who solves the city's curse of no major championships since 1964; he's going to the Knicks, desperately needing a change of scenery and breath of fresh air after seven years with the Cavs; he's going to New York but signing with the Nets, with whom Jay-Z is a minority partner under the prospective new owner, Russian billionaire Mikhail Prokhorov; he's signing in Miami, where Pat Riley dreams of pairing James with Dwyane Wade. To hear LeBron, he has pondered every NBA possibility, though I'm having trouble picturing him in Salt Lake City, Milwaukee and with the Clippers. "I've thought about playing everywhere,'' he said. "At one point in my life, I've thought about playing for every team in the NBA."

Seriously, his biggest goal is to become the wealthiest athlete in the world. That can be accomplished in Cleveland, numerically speaking, but any perception of James' pre-eminence -- whether he can enter Jordan and Tiger Woods territory -- would be fueled by playing in New York. In the end, he will decide where he has the best chance to win titles. The answer, if Cleveland and New York are in the equation, may be none of the above.

To panic about the Cavs' slow start would be silly. But against real competition -- not the Knicks -- it's not too early to ask if Shaquille O'Neal is slowing down LeBron's buzz and pace. Did general manager Danny Ferry consider chemistry when he added Shaq to the mix? And why does coach Mike Brown, whose employment depends on making this work, insist on playing the 7-1, 340-pound, 37-year-old O'Neal together with the 7-3, 270-pound, 34-year-old Zydrunas Ilgauskas? It doesn't help that Delonte West, so important as a scorer and tough-minded presence, is fighting mental demons and might not make it through the season. Suddenly, the Celtics, assuming their aging roster maintains good health, look like the class of the Eastern Conference with their shrewd acqusition of Rasheed Wallace. At least the Cavs have an owner, Dan Gilbert, who has demonstrated a willingness to spend and quench James' championship thirst. But this is his seventh season. Remember all the grief Jordan took over needing so long to win his first NBA title? He did so in his ... seventh season.

Yet signing with the horrendous Knicks may not guarantee him anything but a one-man rock show, at least for a few years. The dangling carrot: they haven't won an NBA title in 36 years, and if James managed to lead them to the promised land, it would be bigger than anything he could do in Cleveland or anywhere else. The league needs the Knicks to be a hot, vibrant franchise, not the controversy-stained corpse it has been for years under misfit owner James Dolan. Problem is, what would be his supporting cast? General manager Donnie Walsh has been slashing bad contracts to create cap room for James, but beyond Lee and Danilo Gallinari, what would he have to entice LeBron? And with the salary cap expected to drop $10 million to $50 million, forget about a double whammy of, say, LeBron and Chris Bosh.

As for the Mike D'Antoni experiment, the fun-and-gunner doesn't have the personnel to run. In a wicked loss to Indiana, the Knicks scored two fast-break points. Thursday, Al Harrington called a players-only meeting, which must be some sort of record after five games. There have been locker-room rumblings about management placing so much hope into the LeBron basket that it doesn't care about the season. So many contracts are expiring with James in mind, it's hard to imagine much effort this season, which rips off fans who pay some of the league's highest ticket prices. D'Antoni is sick of the James questions, maybe because he knows he might not get him and would be stuck with a hopeless mess.

"It doesn't interest me at all. We're fighting for our lives in 2009 and that's what our mission is,'' D'Antoni said. "What stands out is our lack of asserting our will onto the game. We don't have a mental will to win a basketball game right now."
Knicks guard Larry Hughes, James' friend, created a stir when he told the New York Daily News, "If we're on the plane and we have a bad meal someone will say, 'Just wait until LeBron gets here.' Just within the team, we have fun with it. We understand that he's well-deserving of the talk. But all the comments we hear from the media, we exaggerate and have fun with it."

Would LeBron want to be any part of such a farce? It makes much more basketball sense to hook on with the Nets, who have a workable nucleus of Devin Harris and big man Brook Lopez. The only hangup: joining the Nets doesn't have nearly the cachet, locally and nationally, of playing in the Garden. For now, the Nets will be moving to downtown Newark while awaiting a new arena in Brooklyn. Either way, Jay-Z or not, playing in another state and another borough isn't playing on Broadway.

In his dreams, James would embrace a system without a salary cap where he and other megastars -- Wade, Bosh, Amare Stoudemire -- could sign for one year with a team for unlimited bucks. "I can only imagine if you had a big-time owner with a bunch of money, you could get some players,'' he said. "If you had no salary cap, a guy could get a one-year, $75 million. Like what Jordan was doing before he retired."

Alas, the NBA doesn't work that way. Next summer, he will make one of the most awaited decisions in the history of sports. He is the King, and the Garden needs a savior. It's the move his legacy demands.

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Jay Mariotti

Jay MariottiJay Mariotti is a national columnist and commentator for FanHouse.com. He is a daily panelist on ESPN's sports-debate show, "Around The Horn,'' seen Monday through Friday at 5 p.m. ET. Mariotti spent 17 years as a lead sports columnist for the Chicago Sun-Times and has covered every major sporting event -- national and worldwide -- on multiple occasions.